Blueprinting Center & Methodology
Training, Blueprinting Center, and how Blueprinting fits with other systems.
Blueprinter® Software
How-to tips & videos: Your first stop for all Blueprinter software questions!
Market Segmentation (Step 1)
Secondary research, industry experts, market segmentation... and B2B Index.
Discovery Interviews (Step 2)
Dozens of in-depth articles to fine-tune your Discovery interview skills.
Preference Interviews (Step 3)
Preparing, conducting & analyzing Preference interviews + Market Case.
Rest of Blueprinting (Steps 4-7)
Value calculators, side-by-side testing, solution brainstorming & Business Case.
Everyday VOC
Turn every customer interaction into actionable insight
