- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
Market Segmentation (Step 1)
Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
Preference Interviews (Step 3)
Rest of Blueprinting (Steps 4-7)
1. Blueprinting relative to Design Thinking
Think of Blueprinting as a specialized B2B version of design thinking.
Here’s a shorthand way of thinking about New Product Blueprinting and Design Thinking: New Product Blueprinting is a roadmap for the front-end of B2B Design Thinking. In other words, Blueprinting fits within the broader context of Design Thinking… with three distinctions:
- Roadmap: While Design Thinking is a broad mindset for innovation, Blueprinting provides a step-by-step process loaded with connected tools and skills learnable by “everyman.”
- Front-end: Design Thinking embodies the complete new product development process, but Blueprinting ends with a business case… before the solution-development stage begins.
- B2B: Design Thinking applies to all types of innovation, but Blueprinting is optimized to understand the needs of B2B customers.
If you are using Blueprinting, should you study Design Thinking? Yes! You’ll find this to be entirely “sympatico” and a refreshing way of thinking that can only help. Should you stop using Blueprinting? No, it contains unique and powerful tools for uncovering B2B market needs which are lacking in most Design Thinking approaches.
In the next three articles, we’ll explore…
- Overview of Design Thinking…
- Common ground between Blueprinting and Design Thinking
- Differences between Blueprinting and Design Thinking
For more, read the AIM article, Design Thinking and New Product Blueprinting.
Keywords: design thinking, New Product Blueprinting, innovation roadmap, front end of innovation, B2B