- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
Market Segmentation (Step 1)
Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
Preference Interviews (Step 3)
Rest of Blueprinting (Steps 4-7)
1. What is Lean Startup?
Lean Startup is a nimble innovation approach that uses "minimum viable products."
Lean Startup is a fast, nimble approach to creating new products, which was born in Silicon Valley… and has gained traction in the corporate world. You can learn more by reading the HBR article, “Why the Lean Startup Changes Everything,” by Steve Blank, and the book, The Lean Startup, by Eric Reis. Some key tenets are…
- Don’t create an elaborate business plan, which limits your flexibility and openness to learning.
- Instead, create a “business model canvas” which lays out your assumptions to be tested.
- Use “minimum viable products” to rapidly test product hypotheses with customers.
- Employ agile product development cycles with many nimble “pivot or persevere” decision points.
Lean Startup is based on a Build-Measure-Learn process. Imagine you are developing a new consumer phone app: You would create a quick prototype, or “minimum viable product” (Build), test this with consumers (Measure), and use their feedback to make needed changes to your design (Learn). You would “rinse and repeat”… with learning cycles that rapidly move you closer to a winning design.
In the next 3 articles you'll learn...
- How to adjust Lean Startup for B2B
- Limitations of Lean Startup in B2B
- The Marriage of Blueprinting and Lean Startup
For a more in-depth treatment of this topic, download the AIM white paper, Lean Startup for B2B.
Keywords: lean startup, minimum viable product, B2B, B2C, New Product Blueprinting, Eric Reis, Steve Blank, business model canvas, pivot