- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
Market Segmentation (Step 1)
Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
Preference Interviews (Step 3)
Rest of Blueprinting (Steps 4-7)
3. Blueprinting team project tracking
The progress of Blueprinting teams is tracked in the Project Tracker at the Blueprinting Center.
The initial workshop is important, but far more critical is what happens after the workshop. You don’t learn Blueprinting at the workshop; you just learn about it at the workshop. You truly learn New Product Blueprinting as you personally apply it during customer interviews and other activities.
To encourage teams’ forward progress and provide ongoing coaching support, the AIM Coach hosts a 2-hour monthly web-conference every month. At these sessions, each team reports their progress, e.g. number of interviews scheduled and conducted.
All teams report at the same web-conference so that each team can learn from the experiences of others. The AIM Coach then updates the Project Tracker at www.blueprintingcenter.com. Management is given access to this, to encourage busy employees to keep their focus on these Blueprinting projects.
There’s no need for the team leader to enter data or do any special preparation for these web-conferences. Just be ready to talk about a) your progress since the last session, b) next steps… work planned to be completed by the next session, and c) learnings… what’s working, what’s not working, and questions for the coach.
Keywords: Blueprinting Project Tracker, Blueprinting teams, New Product Blueprinting, Blueprinting Center, AIM Coach, web-conference, interview