--- title: 3. How Blueprinting works with strategic planning description: Use Blueprinting to understand your "attack" and "study" strategic market segments. --- [Skip to content](https://support.theaiminstitute.com/en/3.-how-blueprinting-works-with-strategic-planning#main-content) English Show submenu for translations ![AIM-logo-white.png\]](https://support.theaiminstitute.com/hs-fs/hubfs/AIM-logo-white.png?height=40&name=AIM-logo-white.png) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us BlueHelp® Knowledge Center - There are no suggestions because the search field is empty. 1. [BLUE HELP](https://support.theaiminstitute.com/en?hsLang=en) 2. [Blueprinting Center & Methodology](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en) 3. [How does Blueprinting fit with strategic planning?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-strategic-planning) # 3. How Blueprinting works with strategic planning ## Use Blueprinting to understand your "attack" and "study" strategic market segments. Let’s say you’ve created a GE-McKinsey matrix, with your market segments positioned for segment attractiveness vs. your competitive position. The role of New Product Blueprinting in strategic planning becomes quite simple: Apply Blueprinting to your “Attack” and “Study” markets. ![](https://support.theaiminstitute.com/hs-fs/hubfs/image-85.png?width=477&name=image-85.png) This is a virtuous cycle. Your strategic planning determines the markets you’ll pursue with Blueprinting projects. Then next year, your strategic planning is informed by what you learned in your Blueprinting projects. What can change from year to year in this process? A lot! Here are some examples: - *Less attractive:* We thought this market segment should be a great target for growth. But our Market Satisfaction Gap results showed this market is over-served… satisfied with what it now has and therefore only wants lower prices. - *More attractive:* Our interviews revealed that this market has some enormous unmet needs… and the market is quite willing to pay for them. We’re going to add even more resources to this market segment to accelerate penetration. - *New competencies:* This *did* turn out to be a very attractive market. But in order to address the outcomes customer desire the most, we will need competencies we lack today… so we are going to adopt an acquisition strategy for this. - *Competitive landscape:* We learned that this market is dominated today by a “800 pound gorilla.” All indications from our interviews say this competitor is highly focused on this market and is willing to defend it aggressively. The market looks much less attractive to us now. - *Forward integration*: As we interviewed down the value chain, we realized the greatest value can be generated not by our products… but by our customers’ products. We will change our business model to sell an entire system instead of just our ingredient or component. - *New business model*: Perhaps we had been selling a physical product and our Blueprinting work showed us we need to "wrap" a suite of services around it. So instead of just selling pumps, we use the internet-of-things to offer flow monitoring, maintenance planning, and liquid stream analysis. - *Refined segmentation*: We thought this was a single market segment, but we learned there are three discrete market segments. Our competitors have missed this fact. We will focus on meeting the needs of these “sub-segments” to deliver innovation lacking today.   Keywords: strategic plan, strategic market portfolio, GE-McKinsey, strategy, strategic market segments, attack, maintain, withdraw, study, New Product Blueprinting - [Blueprinting Center & Methodology](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#main-content) - [What is New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#what-is-new-product-blueprinting) - [How is Blueprinting learned and applied?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-is-blueprinting-learned-and-applied) - [Blueprinting Center](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#blueprinting-center) - [Blueprinting E-Learning Course](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#blueprinting-e-learning-course) - [How can I become Certified in New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-can-i-become-certified-in-new-product-blueprinting) - [How does Blueprinting fit with a stage-and-gate process?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-a-stage-and-gate-process) - [How does Blueprinting fit with strategic planning?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-strategic-planning) - [How does Blueprinting fit with Design Thinking?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-design-thinking) - [How does Blueprinting fit with Lean Startup?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-lean-startup) - [How does Blueprinting fit with Minesweeper de-risking?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-minesweeper-de-risking) - [How does Blueprinting fit with LaunchStar product launch?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-launchstar-product-launch) - [What innovation metrics should we use?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#what-innovation-metrics-should-we-use) - [What is "Jobs-to-be-Done?"](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#what-is-jobs-to-be-done) - [Project Teams](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#project-teams) - [Blueprinter® Software](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#main-content) - [Getting Started](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#getting-started) - [FAQs / General Questions](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#faqs-general-questions) - [Step 1](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-1) - [Step 2](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-2) - [Step 3](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-3) - [Step 4](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-4) - [Step 5](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-5) - [Software Security and Setup](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#software-security-and-setup) - [Blueprinting Executive Dashboard](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#blueprinting-executive-dashboard) - [Technical Issues](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#technical-issues) - [Blueprinter Updates](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#blueprinter-updates) - [Update Archive](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#update-archive) - [Market Segmentation (Step 1)](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#main-content) - [How to conduct secondary market research](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-to-conduct-secondary-market-research) - [How to engage industry experts](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-to-engage-industry-experts) - [How to segment markets](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-to-segment-markets) - [How to select your target market segment](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-to-select-your-target-market-segment) - [“How B2B” is your market segment?](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-b2b-is-your-market-segment) - [Discovery Interviews (Step 2)](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#main-content) - [How to plan Discovery interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-plan-discovery-interviews) - [Preparing your interview team](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#preparing-your-interview-team) - [Convincing customers to be interviewed](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#convincing-customers-to-be-interviewed) - [How to handle confidential info in an interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-handle-confidential-info-in-an-interview) - [How to conduct a Discovery interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-conduct-a-discovery-interview) - [Finding & using a digital projector for interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#finding-using-a-digital-projector-for-interviews) - [How to conduct a customer tour](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-conduct-a-customer-tour) - [How to debrief & follow-up a Discovery interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-debrief-follow-up-a-discovery-interview) - [Engaging your sales colleagues in interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#engaging-your-sales-colleagues-in-interviews) - [Engaging distributors in interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#engaging-distributors-in-interviews) - [Interviewing customers down the value chain](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#interviewing-customers-down-the-value-chain) - [How to interview remotely with web-conferences](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-interview-remotely-with-web-conferences) - [How to interview at trade shows & other venues](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-interview-at-trade-shows-other-venues) - [Interviewing in different global cultures & languages](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#interviewing-in-different-global-cultures-languages) - [How to listen well during customer interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-listen-well-during-customer-interviews) - [How to probe during customer interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-probe-during-customer-interviews) - [How to gather economic data during interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-gather-economic-data-during-interviews) - [How to create & use Current State questions](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-create-use-current-state-questions) - [How to identify Must Haves (MH)](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-identify-must-haves-mh) - [How to select Top Picks (TP)](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-select-top-picks-tp) - [How to use Trigger Maps](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-use-trigger-maps) - [How to form Outcome Statements](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-form-outcome-statements) - [Preference Interviews (Step 3)](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#main-content) - [How to prepare for Preference interviews](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-prepare-for-preference-interviews) - [How to schedule Preference interviews](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-schedule-preference-interviews) - [How to conduct a Preference interview](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-conduct-a-preference-interview) - [How to analyze your Preference data](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-analyze-your-preference-data) - [How to build your Market Case](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-build-your-market-case) - [Rest of Blueprinting (Steps 4-7)](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#main-content) - [How to build & use a value calculator](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#how-to-build-use-a-value-calculator) - [Blueprinting Step 4: Side-by-side testing](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#blueprinting-step-4-side-by-side-testing) - [Blueprinting Step 5: Product Objectives](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#blueprinting-step-5-product-objectives) - [Blueprinting Step 6: Technical Brainstorming](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#blueprinting-step-6-technical-brainstorming) - [Blueprinting Step 7: Business Case](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#blueprinting-step-7-business-case) - [Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#main-content) - [Overview of Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#overview-of-everyday-voc) - [Everyday VOC probing skills](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#everyday-voc-probing-skills) - [When to employ Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#when-to-employ-everyday-voc) - [After your Everyday VOC call](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#after-your-everyday-voc-call) - [Minesweeper® De-risking](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#main-content) - [What is Minesweeper Project De-risking?](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#what-is-minesweeper-project-de-risking) - [Step 1. Brainstorm Assumptions](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-1-brainstorm-assumptions) - [Step 2. Consumption Chain](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-2-consumption-chain) - [Step 3. Individual Ratings](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-3-individual-ratings) - [Step 4. Team Ratings](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-4-team-ratings) - [Step 5. Review Certainty Matrix](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-5-review-certainty-matrix) - [Step 6. CheckPoint Plan](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-6-checkpoint-plan) - [Step 7. 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