---
title: Discovery Interviews (Step 2) | BLUE HELP
description: Dozens of in-depth articles to fine-tune your Discovery interview skills.
---

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1. [BLUE HELP](https://support.theaiminstitute.com/en)
2. [Discovery Interviews (Step 2)](https://support.theaiminstitute.com/en/discovery-interviews-step-2)

# Discovery Interviews (Step 2)

 Dozens of in-depth articles to fine-tune your Discovery interview skills.

## How to plan Discovery interviews

- [1. Deciding who to interview](https://support.theaiminstitute.com/en/1.-deciding-who-to-interview)
- [2. Do we interview individuals or groups?](https://support.theaiminstitute.com/en/2.-do-we-interview-individuals-or-groups)
- [3. Planning your Discovery interviews in Blueprinter Tool 2.1](https://support.theaiminstitute.com/en/3.-planning-your-discovery-interviews-in-blueprinter-tool-2.1)

## Preparing your interview team

- [1. Three interviewing roles](https://support.theaiminstitute.com/en/1.-three-interviewing-roles)
- [2. Qualifications and tips for each interview role](https://support.theaiminstitute.com/en/2.-qualifications-and-tips-for-each-interview-role)
- [3. Building your team’s interviewing skills](https://support.theaiminstitute.com/en/3.-building-your-teams-interviewing-skills)
- [4. Using Blueprinter AI to prepare for Discovery interviews... and conduct fewer of them](https://support.theaiminstitute.com/en/4.-using-blueprinter-ai-to-prep-for-discovery-interviews)

## Convincing customers to be interviewed

- [1. Requesting Discovery interviews: What’s in it for customers?](https://support.theaiminstitute.com/en/1.-requesting-discovery-interviews-whats-in-it-for-customers)
- [2. Tools for setting up Discovery interviews](https://support.theaiminstitute.com/en/2.-tools-for-setting-up-discovery-interviews)
- [3. Overcoming customer objections to a Discovery interview](https://support.theaiminstitute.com/en/3.-overcoming-customer-objections-to-a-discovery-interview)
- [4. Special Case 1: You've already been meeting with this customer](https://support.theaiminstitute.com/en/4.-special-cases-when-requesting-discovery-interviews)
- [5. Special Case 2: The customer wants you to make a presentation](https://support.theaiminstitute.com/en/2nd-special-case)
- [6. What is a Market Insights Report?](https://support.theaiminstitute.com/en/what-is-a-market-insights-report)
- [7. How to secure Blueprinting Interviews](https://support.theaiminstitute.com/en/how-to-secure-blueprinting-interviews)

See less ▼

## How to handle confidential info in an interview

- [1. Should you sign an NDA for a Discovery interview?](https://support.theaiminstitute.com/en/1.-should-you-sign-an-nda-for-a-discovery-interview)
- [2. How to handle customer requests for an NDA](https://support.theaiminstitute.com/en/2.-how-to-handle-customer-requests-for-an-nda)
- [3. Cloaking sticky notes during Discovery interviews](https://support.theaiminstitute.com/en/3.-cloaking-sticky-notes-during-discovery-interviews)
- [4. Cloaking entire Blueprinting projects](https://support.theaiminstitute.com/en/4.-cloaking-entire-blueprinting-projects)

## How to conduct a Discovery interview

- [1. Final preparations before the Discovery interview](https://support.theaiminstitute.com/en/1.-final-preparations-before-the-discovery-interview)
- [2. Tips for conducting each part of Discovery interviews](https://support.theaiminstitute.com/en/2.-tips-for-the-seven-parts-of-discovery-interviews)
- [3. Avoid these beginner’s errors in Discovery interviews](https://support.theaiminstitute.com/en/3.-avoid-these-beginners-errors-in-discovery-interviews)

## Finding & using a digital projector for interviews

- [1. Why project your notes during interviews?](https://support.theaiminstitute.com/en/1.-why-project-your-notes-during-interviews)
- [2. What if there’s no conference room for your interview?](https://support.theaiminstitute.com/en/2.-what-if-theres-no-conference-room)
- [3. Finding and bringing your own projector](https://support.theaiminstitute.com/en/3.-finding-and-bringing-your-own-projector)

## How to conduct a customer tour

- [1. Three goals for B2B customer tours](https://support.theaiminstitute.com/en/1.-three-goals-for-b2b-customer-tours)
- [2. The AMUSE B2B customer tour methodology](https://support.theaiminstitute.com/en/2.-the-amuse-b2b-customer-tour-methodology)
- [3. Recording your customer tour insights](https://support.theaiminstitute.com/en/3.-recording-your-customer-tour-insights)
- [4. Convincing customer to give you a tour](https://support.theaiminstitute.com/en/4.-convincing-customer-to-give-you-a-tour)

## How to debrief & follow-up a Discovery interview

- [1. Debriefing after a Discovery interview](https://support.theaiminstitute.com/en/1.-debriefing-after-a-discovery-interview)
- [2. The Discovery interview debriefing checklist](https://support.theaiminstitute.com/en/2.-the-discovery-interview-debriefing-checklist)
- [3. How to record everything from your Discovery interview](https://support.theaiminstitute.com/en/3.-how-to-record-everything-from-your-discovery-interview)
- [4. The importance of customer interview follow-up](https://support.theaiminstitute.com/en/4.-the-importance-of-customer-interview-follow-up)

## Engaging your sales colleagues in interviews

- [1. Why your sales colleagues must understand Discovery interviews](https://support.theaiminstitute.com/en/1.-why-your-sales-colleagues-must-understand-discovery-interviews)
- [2. Using the website, www.blueprintingforsales.com](https://support.theaiminstitute.com/en/2.-using-the-website-www.blueprintingforsales.com)
- [3. More ways to prepare sales colleagues for interviews](https://support.theaiminstitute.com/en/3.-more-ways-to-prepare-sales-colleagues-for-interviews)

## Engaging distributors in interviews

- [1. The distributor’s role in customer interviews](https://support.theaiminstitute.com/en/1.-the-distributors-role-in-customer-interviews)
- [2. Interview benefits for the distributor](https://support.theaiminstitute.com/en/2.-interview-benefits-for-the-distributor)

## Interviewing customers down the value chain

- [1. Improving B2B customers’ products and processes](https://support.theaiminstitute.com/en/1.-improving-b2b-customers-products-and-processes)
- [2. Finding value down the value chain](https://support.theaiminstitute.com/en/2.-finding-value-down-the-value-chain)
- [3. Practical tips for exploring your value chain](https://support.theaiminstitute.com/en/3.-practical-tips-for-exploring-your-value-chain)

## How to interview remotely with web-conferences

- [1. How to conduct web-conference customer interviews](https://support.theaiminstitute.com/en/1.-how-to-conduct-web-conference-customer-interviews)
- [2. Deciding between face-to-face and web-conference interviews](https://support.theaiminstitute.com/en/2.-deciding-between-face-to-face-and-web-conference-interviews)
- [3. Tips for strong web-conference customer interviews](https://support.theaiminstitute.com/en/3.-tips-for-strong-web-conference-customer-interviews)
- [4. Bonuses for conducting web-conference customer interviews](https://support.theaiminstitute.com/en/4.-bonuses-for-conducting-web-conference-customer-interviews)

## How to interview at trade shows & other venues

- [1. Using trade shows to set up customer interviews](https://support.theaiminstitute.com/en/how-to-interview-at-trade-shows-other-venues)
- [2. How to conduct interviews at trade shows](https://support.theaiminstitute.com/en/2.-how-to-conduct-interviews-at-trade-shows)
- [3. Interviewing multiple companies at once](https://support.theaiminstitute.com/en/3.-interviewing-multiple-companies-at-once)

## Interviewing in different global cultures & languages

- [1. Understanding cultural differences](https://support.theaiminstitute.com/en/1.-understanding-cultural-differences)
- [2. Conducting customer interviews in Asia](https://support.theaiminstitute.com/en/2.-conducting-customer-interviews-in-asia)
- [3. Convincing colleagues to interview customers in Asia](https://support.theaiminstitute.com/en/3.-convincing-colleagues-to-interview-customers-in-asia)
- [4. Conducting Discovery interviews in a different language](https://support.theaiminstitute.com/en/4.-conducting-discovery-interviews-in-a-different-language)

## How to listen well during customer interviews

- [1. Becoming a great listener](https://support.theaiminstitute.com/en/1.-becoming-a-great-listener)
- [2. Avoiding listening roadblocks](https://support.theaiminstitute.com/en/2.-avoiding-listening-roadblocks)
- [3. The PEAR listening method](https://support.theaiminstitute.com/en/3.-the-pear-listening-method)

## How to probe during customer interviews

- [1. High-lumen and low-lumen probing questions](https://support.theaiminstitute.com/en/1.-high-lumen-and-low-lumen-probing-questions)
- [2. Supplier-led vs. customer-led interviews](https://support.theaiminstitute.com/en/2.-supplier-led-vs.-customer-led-interviews)
- [3. What-and-Why probing method](https://support.theaiminstitute.com/en/3.-what-and-why-probing-method)
- [4. Probing with your Discovery Interview Quick-Start Card](https://support.theaiminstitute.com/en/4.-using-your-discovery-interview-quick-start-card)
- [5. How do we test our hypotheses?](https://support.theaiminstitute.com/en/how-do-we-test-our-hypotheses)
- [6. SALT Method for advanced probing](https://support.theaiminstitute.com/en/6.-salt-method-for-advanced-probing)
- [7. Seven Discovery Interview gambits to uncover more outcomes](https://support.theaiminstitute.com/en/7-interviewing-gambits-for-advanced-interviewers)

See less ▼

## How to gather economic data during interviews

- [1. Data for your value calculator](https://support.theaiminstitute.com/en/1.-data-for-your-value-calculator)
- [2. Economic probing questions](https://support.theaiminstitute.com/en/2.-economic-probing-questions)
- [3. Searching for economic interview data](https://support.theaiminstitute.com/en/3.-searching-for-economic-interview-data)

## How to create & use Current State questions

- [1. Purpose of Current State questions](https://support.theaiminstitute.com/en/1.-purpose-of-current-state-questions)
- [2. Selecting your Current State questions](https://support.theaiminstitute.com/en/2.-selecting-your-current-state-questions)
- [3. Using Current State questions during a Discovery interview](https://support.theaiminstitute.com/en/3.-using-current-state-questions-during-a-discovery-interview)

## How to identify Must Haves (MH)

- [1. What is a Must Have?](https://support.theaiminstitute.com/en/1.-what-is-a-must-have)
- [2. Don’t confuse Must Haves and Top Picks](https://support.theaiminstitute.com/en/2.-dont-confuse-must-haves-and-top-picks)

## How to select Top Picks (TP)

- [1. Purpose of Top Picks](https://support.theaiminstitute.com/en/1.-purpose-of-top-picks)
- [2. Informal Top Pick selection](https://support.theaiminstitute.com/en/2.-informal-top-pick-selection)
- [3. Voting method for Top Pick selection](https://support.theaiminstitute.com/en/3.-voting-method-for-top-pick-selection)

## How to use Trigger Maps

- [1. Creating Trigger Maps for Discovery Interviews](https://support.theaiminstitute.com/en/1.-creating-trigger-maps-for-discovery-interviews)
- [2. Using Trigger Maps during Discovery interviews](https://support.theaiminstitute.com/en/2.-using-trigger-maps-during-discovery-interviews)
- [3. Trigger Map strategies](https://support.theaiminstitute.com/en/3.-trigger-map-strategies)

## How to form Outcome Statements

- [1. Identifying Outcomes vs. Solutions and Background](https://support.theaiminstitute.com/en/1.-identifying-outcomes-vs.-solutions-and-background)
- [2. Creating Outcome Statements](https://support.theaiminstitute.com/en/2.-creating-outcome-statements)
- [3. Optimizing your Outcome Statements](https://support.theaiminstitute.com/en/3.-optimizing-your-outcome-statements)
- [4. The Importance of Context for Jobs and Outcome Statements](https://support.theaiminstitute.com/en/the-importance-of-context-for-jobs-and-outcome-statements)

- [Blueprinting Center & Methodology](https://support.theaiminstitute.com/en/blueprinting-center-methodology#main-content)

    - [What is New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#what-is-new-product-blueprinting)
    - [How is Blueprinting learned and applied?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-is-blueprinting-learned-and-applied)
    - [Blueprinting Center](https://support.theaiminstitute.com/en/blueprinting-center-methodology#blueprinting-center)
    - [Blueprinting E-Learning Course](https://support.theaiminstitute.com/en/blueprinting-center-methodology#blueprinting-e-learning-course)
    - [How can I become Certified in New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-can-i-become-certified-in-new-product-blueprinting)
    - [How does Blueprinting fit with a stage-and-gate process?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-a-stage-and-gate-process)
    - [How does Blueprinting fit with strategic planning?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-strategic-planning)
    - [How does Blueprinting fit with Design Thinking?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-design-thinking)
    - [How does Blueprinting fit with Lean Startup?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-lean-startup)
    - [How does Blueprinting fit with Minesweeper de-risking?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-minesweeper-de-risking)
    - [How does Blueprinting fit with LaunchStar product launch?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-launchstar-product-launch)
    - [What innovation metrics should we use?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#what-innovation-metrics-should-we-use)
    - [What is "Jobs-to-be-Done?"](https://support.theaiminstitute.com/en/blueprinting-center-methodology#what-is-jobs-to-be-done)
    - [Project Teams](https://support.theaiminstitute.com/en/blueprinting-center-methodology#project-teams)
- [Blueprinter® Software](https://support.theaiminstitute.com/en/blueprinter-software#main-content)

    - [Getting Started](https://support.theaiminstitute.com/en/blueprinter-software#getting-started)
    - [FAQs / General Questions](https://support.theaiminstitute.com/en/blueprinter-software#faqs-general-questions)
    - [Step 1](https://support.theaiminstitute.com/en/blueprinter-software#step-1)
    - [Step 2](https://support.theaiminstitute.com/en/blueprinter-software#step-2)
    - [Step 3](https://support.theaiminstitute.com/en/blueprinter-software#step-3)
    - [Step 4](https://support.theaiminstitute.com/en/blueprinter-software#step-4)
    - [Step 5](https://support.theaiminstitute.com/en/blueprinter-software#step-5)
    - [Software Security and Setup](https://support.theaiminstitute.com/en/blueprinter-software#software-security-and-setup)
    - [Blueprinting Executive Dashboard](https://support.theaiminstitute.com/en/blueprinter-software#blueprinting-executive-dashboard)
    - [Technical Issues](https://support.theaiminstitute.com/en/blueprinter-software#technical-issues)
    - [Blueprinter Updates](https://support.theaiminstitute.com/en/blueprinter-software#blueprinter-updates)
    - [Update Archive](https://support.theaiminstitute.com/en/blueprinter-software#update-archive)
- [Market Segmentation (Step 1)](https://support.theaiminstitute.com/en/market-segmentation-step-1#main-content)

    - [How to conduct secondary market research](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-to-conduct-secondary-market-research)
    - [How to engage industry experts](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-to-engage-industry-experts)
    - [How to segment markets](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-to-segment-markets)
    - [How to select your target market segment](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-to-select-your-target-market-segment)
    - [“How B2B” is your market segment?](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-b2b-is-your-market-segment)
- [Discovery Interviews (Step 2)](https://support.theaiminstitute.com/en/discovery-interviews-step-2#main-content)

    - [How to plan Discovery interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-plan-discovery-interviews)
    - [Preparing your interview team](https://support.theaiminstitute.com/en/discovery-interviews-step-2#preparing-your-interview-team)
    - [Convincing customers to be interviewed](https://support.theaiminstitute.com/en/discovery-interviews-step-2#convincing-customers-to-be-interviewed)
    - [How to handle confidential info in an interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-handle-confidential-info-in-an-interview)
    - [How to conduct a Discovery interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-conduct-a-discovery-interview)
    - [Finding & using a digital projector for interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#finding-using-a-digital-projector-for-interviews)
    - [How to conduct a customer tour](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-conduct-a-customer-tour)
    - [How to debrief & follow-up a Discovery interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-debrief-follow-up-a-discovery-interview)
    - [Engaging your sales colleagues in interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#engaging-your-sales-colleagues-in-interviews)
    - [Engaging distributors in interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#engaging-distributors-in-interviews)
    - [Interviewing customers down the value chain](https://support.theaiminstitute.com/en/discovery-interviews-step-2#interviewing-customers-down-the-value-chain)
    - [How to interview remotely with web-conferences](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-interview-remotely-with-web-conferences)
    - [How to interview at trade shows & other venues](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-interview-at-trade-shows-other-venues)
    - [Interviewing in different global cultures & languages](https://support.theaiminstitute.com/en/discovery-interviews-step-2#interviewing-in-different-global-cultures-languages)
    - [How to listen well during customer interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-listen-well-during-customer-interviews)
    - [How to probe during customer interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-probe-during-customer-interviews)
    - [How to gather economic data during interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-gather-economic-data-during-interviews)
    - [How to create & use Current State questions](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-create-use-current-state-questions)
    - [How to identify Must Haves (MH)](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-identify-must-haves-mh)
    - [How to select Top Picks (TP)](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-select-top-picks-tp)
    - [How to use Trigger Maps](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-use-trigger-maps)
    - [How to form Outcome Statements](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-form-outcome-statements)
- [Preference Interviews (Step 3)](https://support.theaiminstitute.com/en/preference-interviews-step-3#main-content)

    - [How to prepare for Preference interviews](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-prepare-for-preference-interviews)
    - [How to schedule Preference interviews](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-schedule-preference-interviews)
    - [How to conduct a Preference interview](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-conduct-a-preference-interview)
    - [How to analyze your Preference data](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-analyze-your-preference-data)
    - [How to build your Market Case](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-build-your-market-case)
- [Rest of Blueprinting (Steps 4-7)](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#main-content)

    - [How to build & use a value calculator](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#how-to-build-use-a-value-calculator)
    - [Blueprinting Step 4: Side-by-side testing](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#blueprinting-step-4-side-by-side-testing)
    - [Blueprinting Step 5: Product Objectives](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#blueprinting-step-5-product-objectives)
    - [Blueprinting Step 6: Technical Brainstorming](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#blueprinting-step-6-technical-brainstorming)
    - [Blueprinting Step 7: Business Case](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#blueprinting-step-7-business-case)
- [Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc#main-content)

    - [Overview of Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc#overview-of-everyday-voc)
    - [Everyday VOC probing skills](https://support.theaiminstitute.com/en/everyday-voc#everyday-voc-probing-skills)
    - [When to employ Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc#when-to-employ-everyday-voc)
    - [After your Everyday VOC call](https://support.theaiminstitute.com/en/everyday-voc#after-your-everyday-voc-call)
- [Minesweeper® De-risking](https://support.theaiminstitute.com/en/minesweeper-de-risking#main-content)

    - [What is Minesweeper Project De-risking?](https://support.theaiminstitute.com/en/minesweeper-de-risking#what-is-minesweeper-project-de-risking)
    - [Step 1. Brainstorm Assumptions](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-1-brainstorm-assumptions)
    - [Step 2. Consumption Chain](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-2-consumption-chain)
    - [Step 3. Individual Ratings](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-3-individual-ratings)
    - [Step 4. Team Ratings](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-4-team-ratings)
    - [Step 5. Review Certainty Matrix](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-5-review-certainty-matrix)
    - [Step 6. CheckPoint Plan](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-6-checkpoint-plan)
    - [Step 7. Management Report](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-7-management-report)

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