BLUEPRINTER® SOFTWARE UPDATE – OCTOBER 2, 2023

Three new upgrades have been introduced into Blueprinter® software:

1. AI update in Step 2

This AI update enables users to quickly gather background information about a market and to get a headstart on gathering outcomes before interviewing actual customers. 

• Click here for details on how to use AI in Step 2
• Click here for a video demonstration of AI in Step 2

2. Step 4: Side-by-Side Testing

Step 4 is live! Blueprinter® software now enables benchmarking to determine performance measurements for key outcomes. 

• Click here to learn the significance of Side-by-Side Testing
• Click here to learn how to perform Step 4 within Blueprinter software

3. Step 5: Product Objectives

Step 5 is also live! Blueprinter® software enables users to create performance target values for new products. 

• Click here to learn the significance of Product Objectives
• Click here to learn how to perform Step 5 within Blueprinter software