---
title: Rest of Blueprinting (Steps 4-7) | BLUE HELP
description: Value calculators, side-by-side testing, solution brainstorming & Business Case.
---

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1. [BLUE HELP](https://support.theaiminstitute.com/en)
2. [Rest of Blueprinting (Steps 4-7)](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7)

# Rest of Blueprinting (Steps 4-7)

 Value calculators, side-by-side testing, solution brainstorming & Business Case.

## How to build & use a value calculator

- [1. Why build a value calculator?](https://support.theaiminstitute.com/en/1.-why-build-a-value-calculator)
- [2. When to build & use value calculators](https://support.theaiminstitute.com/en/2.-when-to-build-use-value-calculators)
- [3. Gathering process & product data](https://support.theaiminstitute.com/en/3.-gathering-process-product-data)
- [4. Building your value calculator](https://support.theaiminstitute.com/en/4.-building-your-value-calculator)
- [5. Accounting for human behavior in pricing](https://support.theaiminstitute.com/en/5.-accounting-for-human-behavior-in-pricing)

## Blueprinting Step 4: Side-by-side testing

- [1. Why conduct side-by-side testing?](https://support.theaiminstitute.com/en/1.-why-conduct-side-by-side-testing)
- [2. Designing your test methods](https://support.theaiminstitute.com/en/2.-designing-your-test-methods)
- [3. Managing your test data](https://support.theaiminstitute.com/en/3.-managing-your-test-data)
- [4. Analyzing your test data](https://support.theaiminstitute.com/en/4.-analyzing-your-test-data)

## Blueprinting Step 5: Product Objectives

- [1. Guidelines for setting new product objectives](https://support.theaiminstitute.com/en/1.-guidelines-for-setting-new-product-objectives)
- [2. Creating a new product design](https://support.theaiminstitute.com/en/2.-creating-a-new-product-design)
- [3. Creating a multi-generational roadmap](https://support.theaiminstitute.com/en/3.-creating-a-multi-generational-roadmap)

## Blueprinting Step 6: Technical Brainstorming

- [1. Technology development vs. product development](https://support.theaiminstitute.com/en/1.-technology-development-vs.-product-development)
- [2. Brainstorming Step 1: Set up meeting](https://support.theaiminstitute.com/en/2.-brainstorming-step-1-set-up-meeting)
- [3. Brainstorming Step 2: Generate ideas](https://support.theaiminstitute.com/en/3.-brainstorming-step-2-generate-ideas)
- [4. Brainstorming Step 3: Break old thinking patterns](https://support.theaiminstitute.com/en/4.-brainstorming-step-3-break-old-thinking-patterns)
- [5. Brainstorming Step 4: Prioritize ideas](https://support.theaiminstitute.com/en/5.-brainstorming-step-4-prioritize-ideas)
- [6. Using TRIZ as a brainstorming trigger](https://support.theaiminstitute.com/en/6.-using-triz-as-a-brainstorming-trigger)

See less ▼

## Blueprinting Step 7: Business Case

- [1. Business Case principles](https://support.theaiminstitute.com/en/1.-business-case-principles)
- [2. 12 Parts of a Blueprinting Business Case](https://support.theaiminstitute.com/en/2.-12-parts-of-a-blueprinting-business-case)
- [3. Pressure-test your Business Case](https://support.theaiminstitute.com/en/3.-pressure-test-your-business-case)

- [Blueprinting Center & Methodology](https://support.theaiminstitute.com/en/blueprinting-center-methodology#main-content)

    - [What is New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#what-is-new-product-blueprinting)
    - [How is Blueprinting learned and applied?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-is-blueprinting-learned-and-applied)
    - [Blueprinting Center](https://support.theaiminstitute.com/en/blueprinting-center-methodology#blueprinting-center)
    - [Blueprinting E-Learning Course](https://support.theaiminstitute.com/en/blueprinting-center-methodology#blueprinting-e-learning-course)
    - [How can I become Certified in New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-can-i-become-certified-in-new-product-blueprinting)
    - [How does Blueprinting fit with a stage-and-gate process?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-a-stage-and-gate-process)
    - [How does Blueprinting fit with strategic planning?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-strategic-planning)
    - [How does Blueprinting fit with Design Thinking?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-design-thinking)
    - [How does Blueprinting fit with Lean Startup?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-lean-startup)
    - [How does Blueprinting fit with Minesweeper de-risking?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-minesweeper-de-risking)
    - [How does Blueprinting fit with LaunchStar product launch?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#how-does-blueprinting-fit-with-launchstar-product-launch)
    - [What innovation metrics should we use?](https://support.theaiminstitute.com/en/blueprinting-center-methodology#what-innovation-metrics-should-we-use)
    - [What is "Jobs-to-be-Done?"](https://support.theaiminstitute.com/en/blueprinting-center-methodology#what-is-jobs-to-be-done)
    - [Project Teams](https://support.theaiminstitute.com/en/blueprinting-center-methodology#project-teams)
- [Blueprinter® Software](https://support.theaiminstitute.com/en/blueprinter-software#main-content)

    - [Getting Started](https://support.theaiminstitute.com/en/blueprinter-software#getting-started)
    - [FAQs / General Questions](https://support.theaiminstitute.com/en/blueprinter-software#faqs-general-questions)
    - [Step 1](https://support.theaiminstitute.com/en/blueprinter-software#step-1)
    - [Step 2](https://support.theaiminstitute.com/en/blueprinter-software#step-2)
    - [Step 3](https://support.theaiminstitute.com/en/blueprinter-software#step-3)
    - [Step 4](https://support.theaiminstitute.com/en/blueprinter-software#step-4)
    - [Step 5](https://support.theaiminstitute.com/en/blueprinter-software#step-5)
    - [Software Security and Setup](https://support.theaiminstitute.com/en/blueprinter-software#software-security-and-setup)
    - [Blueprinting Executive Dashboard](https://support.theaiminstitute.com/en/blueprinter-software#blueprinting-executive-dashboard)
    - [Technical Issues](https://support.theaiminstitute.com/en/blueprinter-software#technical-issues)
    - [Blueprinter Updates](https://support.theaiminstitute.com/en/blueprinter-software#blueprinter-updates)
    - [Update Archive](https://support.theaiminstitute.com/en/blueprinter-software#update-archive)
- [Market Segmentation (Step 1)](https://support.theaiminstitute.com/en/market-segmentation-step-1#main-content)

    - [How to conduct secondary market research](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-to-conduct-secondary-market-research)
    - [How to engage industry experts](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-to-engage-industry-experts)
    - [How to segment markets](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-to-segment-markets)
    - [How to select your target market segment](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-to-select-your-target-market-segment)
    - [“How B2B” is your market segment?](https://support.theaiminstitute.com/en/market-segmentation-step-1#how-b2b-is-your-market-segment)
- [Discovery Interviews (Step 2)](https://support.theaiminstitute.com/en/discovery-interviews-step-2#main-content)

    - [How to plan Discovery interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-plan-discovery-interviews)
    - [Preparing your interview team](https://support.theaiminstitute.com/en/discovery-interviews-step-2#preparing-your-interview-team)
    - [Convincing customers to be interviewed](https://support.theaiminstitute.com/en/discovery-interviews-step-2#convincing-customers-to-be-interviewed)
    - [How to handle confidential info in an interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-handle-confidential-info-in-an-interview)
    - [How to conduct a Discovery interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-conduct-a-discovery-interview)
    - [Finding & using a digital projector for interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#finding-using-a-digital-projector-for-interviews)
    - [How to conduct a customer tour](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-conduct-a-customer-tour)
    - [How to debrief & follow-up a Discovery interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-debrief-follow-up-a-discovery-interview)
    - [Engaging your sales colleagues in interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#engaging-your-sales-colleagues-in-interviews)
    - [Engaging distributors in interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#engaging-distributors-in-interviews)
    - [Interviewing customers down the value chain](https://support.theaiminstitute.com/en/discovery-interviews-step-2#interviewing-customers-down-the-value-chain)
    - [How to interview remotely with web-conferences](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-interview-remotely-with-web-conferences)
    - [How to interview at trade shows & other venues](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-interview-at-trade-shows-other-venues)
    - [Interviewing in different global cultures & languages](https://support.theaiminstitute.com/en/discovery-interviews-step-2#interviewing-in-different-global-cultures-languages)
    - [How to listen well during customer interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-listen-well-during-customer-interviews)
    - [How to probe during customer interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-probe-during-customer-interviews)
    - [How to gather economic data during interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-gather-economic-data-during-interviews)
    - [How to create & use Current State questions](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-create-use-current-state-questions)
    - [How to identify Must Haves (MH)](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-identify-must-haves-mh)
    - [How to select Top Picks (TP)](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-select-top-picks-tp)
    - [How to use Trigger Maps](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-use-trigger-maps)
    - [How to form Outcome Statements](https://support.theaiminstitute.com/en/discovery-interviews-step-2#how-to-form-outcome-statements)
- [Preference Interviews (Step 3)](https://support.theaiminstitute.com/en/preference-interviews-step-3#main-content)

    - [How to prepare for Preference interviews](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-prepare-for-preference-interviews)
    - [How to schedule Preference interviews](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-schedule-preference-interviews)
    - [How to conduct a Preference interview](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-conduct-a-preference-interview)
    - [How to analyze your Preference data](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-analyze-your-preference-data)
    - [How to build your Market Case](https://support.theaiminstitute.com/en/preference-interviews-step-3#how-to-build-your-market-case)
- [Rest of Blueprinting (Steps 4-7)](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#main-content)

    - [How to build & use a value calculator](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#how-to-build-use-a-value-calculator)
    - [Blueprinting Step 4: Side-by-side testing](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#blueprinting-step-4-side-by-side-testing)
    - [Blueprinting Step 5: Product Objectives](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#blueprinting-step-5-product-objectives)
    - [Blueprinting Step 6: Technical Brainstorming](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#blueprinting-step-6-technical-brainstorming)
    - [Blueprinting Step 7: Business Case](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7#blueprinting-step-7-business-case)
- [Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc#main-content)

    - [Overview of Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc#overview-of-everyday-voc)
    - [Everyday VOC probing skills](https://support.theaiminstitute.com/en/everyday-voc#everyday-voc-probing-skills)
    - [When to employ Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc#when-to-employ-everyday-voc)
    - [After your Everyday VOC call](https://support.theaiminstitute.com/en/everyday-voc#after-your-everyday-voc-call)
- [Minesweeper® De-risking](https://support.theaiminstitute.com/en/minesweeper-de-risking#main-content)

    - [What is Minesweeper Project De-risking?](https://support.theaiminstitute.com/en/minesweeper-de-risking#what-is-minesweeper-project-de-risking)
    - [Step 1. Brainstorm Assumptions](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-1-brainstorm-assumptions)
    - [Step 2. Consumption Chain](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-2-consumption-chain)
    - [Step 3. Individual Ratings](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-3-individual-ratings)
    - [Step 4. Team Ratings](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-4-team-ratings)
    - [Step 5. Review Certainty Matrix](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-5-review-certainty-matrix)
    - [Step 6. CheckPoint Plan](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-6-checkpoint-plan)
    - [Step 7. Management Report](https://support.theaiminstitute.com/en/minesweeper-de-risking#step-7-management-report)

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