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Everyday VOC
Everyday VOC
Turn every customer interaction into actionable insight
Overview of Everyday VOC
1. Introduction to Everyday VOC
2. Benefit #1: Greater selling effectiveness
3. Benefit #2: Data mining market needs
4. How to improve B2B sales habits: The 3P's
5. How do I become SalesPrep certified?
Everyday VOC probing skills
1. Everyday VOC listening skills
2. What-Why-Clarify Everyday VOC probing
3. Advanced "What" questions: SALT method
4. "Clarify" with an Outcome Statement
When to employ Everyday VOC
1. Virtual vs. in-person Everyday VOC
2. Everyday VOC with customer tours
After your Everyday VOC call
1. Record Everyday VOC notes in your CRM
2. Market Scouting: Data-mining your CRM
3. When should Everyday VOC lead to Blueprinting?