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Market Segmentation (Step 1)
Market Segmentation (Step 1)
Secondary research, industry experts, market segmentation... and B2B Index.
How to conduct secondary market research
1. Sources of secondary research
2. Your market research “shopping list”
3. Where to store your secondary market research
How to engage industry experts
1. How industry experts can help
2. Where to find industry experts
3. How to interview industry experts
4. How industry experts can help you set up interviews with unfamiliar contacts
How to segment markets
1. Why is market segmentation critical?
2. Brainstorming possible market segments
3. Tips for better market segmentation
4. What about geographic segmentation?
How to select your target market segment
1. Establishing your market selection criteria
2. Selecting your target segment
3. Finalizing your team’s project scope
4. How do you select WHO to interview?
“How B2B” is your market segment?
1. Advantages of B2B over B2C in new product development
2. The B2B Index: “How B2B” is your market?
3. Generating a B2B Index and B2B MarketView® Report
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