Skip to content
English
Show submenu for translations
Default HubSpot Blog
Open main navigation
Close main navigation
Default HubSpot Blog
English
Show submenu for translations
Contact us
Contact us
BlueHelp® Knowledge Center
There are no suggestions because the search field is empty.
BLUE HELP
Preference Interviews (Step 3)
Preference Interviews (Step 3)
Preparing, conducting & analyzing Preference interviews + Market Case.
How to prepare for Preference interviews
1. Review your Discovery interviews
2. Prepare Must-Have (MH) outcomes
3. Prepare Top Pick (TP) outcomes
4. Strategies for narrowing the number of outcomes
How to schedule Preference interviews
1. Planning your Preference interviews in Blueprinter Tool 3.3
2. Scheduling Preference interviews with customers
3. Tips for recruiting customers to a Preference interview
How to conduct a Preference interview
1. Interview logistics for Preference interviews
2. Preference interview Part 1: Outcome ratings
3. Preference interview Parts 2-5: The rest
4. Multiple companies in one Preference interview
5. How should a customer answer a non-relevant Preference Interview question?
How to analyze your Preference data
1. Creating “Market Views”
2. Analyzing chart 1: IMP + SAT
3. Analyzing chart 2: Bubbles
4. Analyzing chart 3: Market Satisfaction Gap
5. Analyzing chart 4: Outcome Value Heatmap
How to build your Market Case
1. When to build a Market Case
2. Six parts of a Market Case
3. Presenting your Market Case
![AIM-logo-white.png]](https://support.theaiminstitute.com/hs-fs/hubfs/AIM-logo-white.png?height=40&name=AIM-logo-white.png){kind=logo}