How is Blueprinting learned and applied?
  2. Blueprinting Center & Methodology
  3. How is Blueprinting learned and applied?

2. Blueprinting learner resources

Learners access Blueprinter software, e-learning, BlueTools, and BlueHelp at the Blueprinting Center.

Learners access the following resources at This is a one-stop-shop website that contains everything practitioners need to learn and continue applying New Product Blueprinting. Each participant receives perpetual access to this center at no added cost as long as they remain employees of the host company: The only resources within the Blueprinting Center that require an annual subscription after the first year are a) Blueprinter software, and b) e-learning modules.

  1. Blueprinter software: Instead of using unconnected tools, teams capture the entire front-end of innovation in Blueprinter software. Today cloud-based Blueprinter 5.0 software includes all three initial steps + key analytical charts + Market Case. Until AIM completes development on the last 4 steps of the Blueprinting process, users launch a fully-populated Blueprinter 4.0 Excel-base file to finish their work through the Business Case.
  2. E-learning modules: These 31 e-modules contain over 100 videos, including many interview simulations. Review questions are included in each module and learner progress tracking is provided.
  3. BlueTools®: Participants use over 20 advanced tools to perform secondary market research, conduct customer tours, create value calculators, improve listening and probing, set up customer interviews, debrief and follow-up after interviews, optimize their new product design, craft compelling business cases and much more. Many of these job aids are available in 9 languages... and some are available to untrained members of the host company at no extra cost.
  4. BlueHelp® knowledge center: Learners can access hundreds of articles to build their knowledge and skills. This center is easily searchable, making it easy to “brush up” on what was learned during the workshop or e-learning module. This is the world’s most advanced and complete library of practical advice for success in the front-end of B2B innovation.

For more on these resources and how Blueprinting is learned, watch the short video, Also a complete list of Blueprinting resources and support is described at


Keywords: Blueprinting Center, New Product Blueprinting, Blueprinter, BlueTools, BlueHelp, e-learning, Blueprinting resources