- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
Market Segmentation (Step 1)
Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
Preference Interviews (Step 3)
Rest of Blueprinting (Steps 4-7)
2. How to review and revise Certainty Matrices
This is your team's opportunity to change any assumption ratings... to ensure assumptions are properly investigated.
Within Minesweeper software, click the left-hand step, “5: Review Certainty Matrix.” Then as a team, carefully click through each of the 6 Certainty Matrix tabs to review them.
As shown below, you’ll look at the matrix and ask this question: “Have we properly placed this assumption in terms of certainty and impact?” The following can help:
- If anyone on the team is in doubt, click the assumption tab on the left and read the Sources of Truth and Findings… to remember why the assumption was rated as you now see it.
- To make a change in either the impact or certainty rating, click this same assumption tab and make your changes on the ratings page.
- If you do make changes to the ratings, be sure to make notes in the Sources of Truth and Findings fields… to help you remember your rationale later.
- When in doubt, put an assumption in a yellow “Caution” or red “Danger” zone, not the green “Safe” zone. Once they are labeled “Safe” it’s unlikely your team will investigate further.
Keywords: Review Certainty Matrices, Revise Certainty Matrices, place assumption, Source of Truth, Findings