- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
- What is "Jobs-to-be-Done?"
Market Segmentation (Step 1)
Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
Preference Interviews (Step 3)
Rest of Blueprinting (Steps 4-7)
3. Finding and bringing your own projector
Our current recommendation for a small projector you can bring to the interview.
It’s important that you bring a small back-up projector to your interviews. What if the customer says they’ll have a conference room with a projector? Still… bring your own projector. If you don’t, someday you’ll find a) their VP took over the conference room, b) their projector just broke, or c) your laptop won’t “talk to” their projector.
We’re always on the lookout for the best projectors to use. Of course, projector selection is subjective, but our main criteria are:
- Small size and weight
- Bright… about 1000 lumens or more
- High quality projected image
- Reliability and durability
- Quiet fan
Our current “favorite” is the Optoma ML1050ST… a short-throw, 1000 lumen, palm-sized projector. For more info, visit this Amazon site (and pick up a tripod while you're at it):
- Projector: Optoma ML1050ST+ 1000 lumens Short Throw Projector
- Stand: Manfrotto MTPIXI-B PIXI Mini Tripod, Black
Please let us know if you find a new favorite!
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