How to conduct secondary market research
  2. Market Segmentation (Step 1)
  3. How to conduct secondary market research

3. Where to store your secondary market research

Many companies spend a bundle on secondary market research… and then spend it again… and again. That’s because they haven’t figured out how to store their research so everyone can find it. You can do better using two features in Blueprinter software. For more on this, visit > Blueprinter Software > Step 1. Here are the two approaches you can use:

The first is Blueprinter Tool 1.2: Record Secondary Market Research in your Blueprinter software. This displays all the market segments your team is thinking about pursuing. For each market segment, you can open a “Research Sheet.” Here’s where you can store all the information you’ve learned through your secondary research:

  1. Market Size
  2. Market Structure
  3. Market Trends
  4. Market Growth
  5. Supplier Profitability
  6. Unmet Customer Needs
  7. Likely Value Proposition
  8. Likely Technical Fit
  9. Current Market Presence
  10. Other Information

The second tool is called “Add or View Attached Files” in your Blueprinter software… which you’ll find in the main menu. This lets you upload any type of file—e.g. PDF, PPT, XLS, DOC—to the cloud, so any of your team members can see them. This is the perfect place to store your secondary market research files. Not only will team members have quick access, years from now others in your company can see the market research you had to work with… for a better starting point on their own projects.


Keywords: record secondary market research, Blueprinter software Tool 1.2, market size, market structure, market trends, market growth, supplier profitability, unmet customer needs, likely value proposition, likely technical fit, current market presence