Blueprinting Center & Methodology
- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- Blueprinting Center
- Blueprinting E-Learning Course
- How can I become Certified in New Product Blueprinting?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
- What is "Jobs-to-be-Done?"
Market Segmentation (Step 1)
Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
Preference Interviews (Step 3)
Rest of Blueprinting (Steps 4-7)
4. Probing with your Discovery Interview Quick-Start Card
Use the bottom of side 2 for great in-depth "what & why" probing.
There’s a lot to good probing. But don’t feel that you need to remember it all. Download your Discovery Interview Quick-Start Card at www.blueprintingcenter.com > BlueTools. You can use side one to prepare yourself before the interview. Put side two face-up on the conference room table during the interview…
so you’ll be reminded of these probing tips.
Pay special attention to the bottom of side two, where you’ll be reminded of the what and why probing. You’ll see 4 types of questions…
- What questions
- Why questions
- More to learn?
- Next Note
Customer responses to the first three are all recorded on the same stick note, while the fourth (“What else”) is the Note-taker’s cue to move to the next blank sticky note. The third question is particularly powerful. Before moving to the next outcome (and sticky note), ask, “Is there anything else we should know about this before moving on?
For more on "what & why" probing, see the last BlueHelp article, What-and-why probing method.
Keywords: Discovery Interview Quick-Start Card, probing skills, what and why probing, what questions, why questions, observation questions, implication questions, can you describe this, how does this impact you, why is this a problem, anything else to know