Step 3

VIDEO: Blueprinter® Software - Tour of Step 3

Tour of Step 3 within Blueprinter 5.0 software

The objective of Step 3 within Blueprinter 5.0™ is to execute Preference Research, analyze the data, and create a Market Case. This step covers a lot of activities, from processing the Discovery Interview data to generating the final Market Case report. This video provides an overview of Step 3. Product managers, and others tasked with innovation, should participate (if not lead) these sessions. 

 

Video 3.01 Tour of Step3.intro.outro