Step 1

VIDEO: Tool 1.4 - How to Score Market Segments

Score your potential market segments using Tool 1.4.

Tool 1.4 provides the structure for your team to score each potential market segment, criterion by criterion. The criteria were calibrated within the previous Tool 1.3. Don't look to this tool to necessarily make the selection decision for your team, but rather, to help facilitate a productive conversation. One that has an optimal result. This video will walk you through the process: