How do I download the Market Case?

Create and download a Market Case from within Tool 3.7.

Tool 3.7 will guide you through the creation of a Market Case. You will begin by selecting a Market View, which is a slice of your market based on the profiles that were selected in Tool 2.1 and the Market Views that were created in Tool 3.6. 

The Market View "All Interviews" will contain all the data. Each of the others will contain a subset - again based on the Market Views that were created in Tool 3.6. 

At the beginning of Tool 3.7, select a Market View:

Fill out all the information on the subsequent screens. After each screen, hit "Next" to continue to the right:

At the end, you can either download the Market Case as a PDF or as PPT file: 

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