- BLUE HELP
- Blueprinter® Software
- FAQs / General Questions
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Blueprinting Center & Methodology
- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- Blueprinting Center
- Blueprinting E-Learning Course
- How can I become Certified in New Product Blueprinting?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
- What is "Jobs-to-be-Done?"
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Blueprinter® Software
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Market Segmentation (Step 1)
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Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
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Preference Interviews (Step 3)
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Rest of Blueprinting (Steps 4-7)
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Everyday VOC
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Minesweeper® De-risking
Can my company add new Blueprinter® software users if they don't receive training?
Blueprinter software is only effective when combined with proper training and support.
In short, AIM does not provide practitioners with Blueprinter software without also providing training. Our focus is on our client's long-term success.
While Blueprinter® software is the most significant tool within a practitioner's assets, it is not effective without proper training.
Here are a few practical examples:
Blueprinter captures inputs in the form of customer needs, but these inputs are no better than what a team can gather when interviewing customers and asking great probing questions.
The inputs themselves are "customer outcome statements," and if not written well, the project will fail. The outputs can not be better than the inputs.
Teams determine the mix of customers to interview, but if they do not interview a proper mix, the results will not be representative of a market.
Additionally, a new Blueprinting practitioner gains access to many resources for life, including e-learning training, BlueHelp and the BlueTool resource. Therefore, the costs are "front-loaded" for this perpetual access.
Further, the cost of Blueprinting training is extremely competitive and, in fact, is quite affordable as compared to executive education programs.
Here are the details about costs:
https://theaiminstitute.com/aim-product-development-training/training-plans-pricing/
If your company already has already trained multiple teams in Blueprinting, then you will add new users to current teams with the "Individual" plan.