Step 2

How can I conduct a "Blind Interview" with Blueprinter® software?

To conduct a "Blind Interview", use the language converter to alter how your company name is presented.

It's often desired to conduct an interview as "blind". In market research parlance, this means that your respondent does not know who you are, or what company you represent. 

This is desirable when it's deemed more important to obtain unbiased insight than it is to use the interview as an opportunity to grow the customer relationship. As such, this is common for market research within B2C. 

As a default, Blueprinter software will list your company's name on the Discovery and Preference Noteboards. To conduct a blind interview with Blueprinter software, you'll want to alter or remove your company's name. To do so, just use the language converter using these instructions