- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
Market Segmentation (Step 1)
Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
Preference Interviews (Step 3)
Rest of Blueprinting (Steps 4-7)
2. Informal Top Pick selection
For a small, informal customer interview, select their TPs this way.
With this approach, you simply ask your Discovery interview customers to look over all the sticky notes—yellow, green, and blue—and have them select a total of 5-to-10 sticky notes from all three colors as their Top Picks.
Here are a few suggestions:
- Explain that this will help you begin to focus on whatever they think is most important.
- Allow enough time: ~20 minutes for TPs plus Outcome Statements (recorded in just TP sticky notes).
- You can either display 36 notes per page… or show larger notes and scroll as needed.
- As customers state their favorites, mark these sticky notes with a TP.
- You can either mark TPs while the sticky notes are closed… or open them to mark them.
- When they’re done, click “Top Picks” in the left panel, so you see just the TPs.
- Then create Outcome Statements for these TPs. (See How to form Outcome Statements)
This is the most common way of selecting Top Picks. We recommend it when there is a reasonably small number of customer contacts in the interview… 5-6 or less. And its important to only use this method when these customers are listening to and respecting each other’s opinions. Otherwise use the voting method: See BlueHelp article, Voting method for Top Pick selection.
For more on Discovery interviews, see e-Learning Module 15: Discovery Interviews at www.blueprintingcenter.com > e-Learning.
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