Blueprinting Center & Methodology
- What is New Product Blueprinting?
- How is Blueprinting learned and applied?
- Blueprinting Center
- Blueprinting E-Learning Course
- How can I become Certified in New Product Blueprinting?
- How does Blueprinting fit with a stage-and-gate process?
- How does Blueprinting fit with strategic planning?
- How does Blueprinting fit with Design Thinking?
- How does Blueprinting fit with Lean Startup?
- How does Blueprinting fit with Minesweeper de-risking?
- How does Blueprinting fit with LaunchStar product launch?
- What innovation metrics should we use?
- What is "Jobs-to-be-Done?"
Market Segmentation (Step 1)
Discovery Interviews (Step 2)
- How to plan Discovery interviews
- Preparing your interview team
- Convincing customers to be interviewed
- How to handle confidential info in an interview
- How to conduct a Discovery interview
- Finding & using a digital projector for interviews
- How to conduct a customer tour
- How to debrief & follow-up a Discovery interview
- Engaging your sales colleagues in interviews
- Engaging distributors in interviews
- Interviewing customers down the value chain
- How to interview remotely with web-conferences
- How to interview at trade shows & other venues
- Interviewing in different global cultures & languages
- How to listen well during customer interviews
- How to probe during customer interviews
- How to gather economic data during interviews
- How to create & use Current State questions
- How to identify Must Haves (MH)
- How to select Top Picks (TP)
- How to use Trigger Maps
- How to form Outcome Statements
Preference Interviews (Step 3)
Rest of Blueprinting (Steps 4-7)
Tool 3.7: Create a Market Case
Create a Market Case, targeting a customer segment that has unmet needs.
The Market Case has three components:
1. Project Scope
2. Strategic Fit
3. Market Segment Attractiveness
4. Customer Overview
5. Competitive Landscape
6. Value Proposition
Establish the overall scope for the broader project. This should define the project limits and constraints.
This should establish the link between the project and corporate strategy.
Market Segment Attractiveness
Define the segment attractiveness in terms of size and growth rate relative to what's acceptable to the business. One less typical metric here is "Addressable Market Hurdle Threshold," which is the minimum addressable market size that would be of interest.
Defines the sales potential and relative size of major competitors, which also reveals the degree of a market's fragmentation vs. concentration.
Defines the profile of market participants.
Select the Market View representing the targeted segment, and the data is pulled in.
Once complete, select "Done," and the date of Market Case completion will be recorded. It can always be unlocked and updated if needed.
From this final screen, you can create Market Case for presentation in PDF or PowerPoint form. Or, do continue to create a Business Case, select "Launch Blueprinter Business Case."