--- title: 4. 90 Day Blueprinting description: 90 Day Blueprinting lets your project teams rapidly develop Market Satisfaction Gap profiles of target market segments. --- [Skip to content](https://support.theaiminstitute.com/en/o-what-is-new-product-blueprinting#main-content) English Show submenu for translations ![AIM-logo-white.png\]](https://support.theaiminstitute.com/hs-fs/hubfs/AIM-logo-white.png?height=40&name=AIM-logo-white.png) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us BlueHelp® Knowledge Center - There are no suggestions because the search field is empty. 1. [BLUE HELP](https://support.theaiminstitute.com/en?hsLang=en) 2. [Blueprinting Center & Methodology](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en) 3. [What is New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#what-is-new-product-blueprinting) # 4. 90 Day Blueprinting ## 90 Day Blueprinting lets your project teams rapidly develop Market Satisfaction Gap profiles of target market segments. Now you can know *exactly* which outcomes customers want you to improve. And know it *quickly*. This lets you eliminate most commercial risk, so your R&D can focus on overcoming technical riskwith your new product or service. ![90 Day BP (MSG chart)](https://support.theaiminstitute.com/hs-fs/hubfs/90%20Day%20BP%20(MSG%20chart).jpg?width=688&height=197&name=90%20Day%20BP%20(MSG%20chart).jpg)   ![1. Business Benefits header](https://support.theaiminstitute.com/hs-fs/hubfs/1.%20Business%20Benefits%20header.jpg?width=688&height=78&name=1.%20Business%20Benefits%20header.jpg) You'll reap major business benefits with 90 Day Blueprinting: **A) Accelerate Revenue**: When a typical B2B business launches its new product just one month earlier, it generates $50-100,000 of net present value. Imagine the impact of launching *many* products *many* months earlier. **B) Transform Business**: Want to turn your business into a *growth machine*? Apply 90 Day Blueprinting to "fingerprint" all your key market segments...  - *Repair your R&D project portfolio*: Research shows nearly 50% of R&D resources are applied to "dud" projects, usually from misunderstanding market needs. With a [Market Satisfaction Gap](https://support.theaiminstitute.com/4.-analyzing-chart-3-market-satisfaction-gap?hsLang=en) profile for each key market segment, you can now work *only* on what matters. - *Update your strategy*: Successful B2B companies employ "market concentration"...devoting disproportionately high resources to the most attractive markets. Now you'll know which market segments have major unmet needs that fit *your* core competencies. - *Build permanent growth capabilities*: You'll take your business to a new level of growth capability when you 1) train a critical mass of employees in these skills, and 2) insist on Market Satisfaction Gap profiles before starting development stage work.   ![2. Where to apply header](https://support.theaiminstitute.com/hs-fs/hubfs/2.%20Where%20to%20apply%20header.jpg?width=688&height=78&name=2.%20Where%20to%20apply%20header.jpg) The following conditions are best for applying 90 Day Blueprinting: **1. Core market segments**: We don't recommend this for Horizon 2 or Horizon 3 projects where you lack customer relationships: It takes too long to secure such interviews. Even if you weren't planning a new product for one of your core markets, applying 90 Day Blueprinting will reveal its strategic fit with your capabilities... so you can increase or decrease dedicated resources. **2. One region per project**: You can apply *full* New Product Blueprinting to global projects to discern region-specific needs, but the extra coordination takes time. If you need a global perspective, run a separate 90 Day Blueprinting project for *each* region. (We can show you how to coordinate between projects.) **3. Management commitment**: By no means does this require an all-out, exhausting "sprint" by the project team. But many businesses stretch their resources so thin that *any* extra work moves at a snail's pace. Don't start 90 Day Blueprinting without these commitments: - *The business leader* insulates the project team from disruptions (new assignments, job changes, etc.) and attends a Market Satisfaction Gap presentation at the end. - *The sales leader* strongly encourages sales reps to quickly set up customer interviews when requested... and to also serve as "customers" in some initial interviews. - *The team members* gain their managers' approval to give this project work high priority. This project should be the top priority for the team leader.![90 Day BP (How)](https://support.theaiminstitute.com/hs-fs/hubfs/90%20Day%20BP%20(How).jpg?width=688&height=313&name=90%20Day%20BP%20(How).jpg)   ![3. Tradeoffs header](https://support.theaiminstitute.com/hs-fs/hubfs/3.%20Tradeoffs%20header.jpg?width=688&height=78&name=3.%20Tradeoffs%20header.jpg) In exchange for speed, what will you "give up" compared to full New Product Blueprinting? 1. *No market prioritization*: With full Blueprinting, teams often begin by thoughtfully choosing the most attractive market to pursue. While the AIM Coach will still show them how to do this, 90 Day Blueprinting teams begin with a target market assigned by management. 2. *No competitive testing insight*: Preference interviews *can* be used to create customer-centric side-by-side testing protocols. But with 90 Day Blueprinting, Preference interviews are only used to generate Market Satisfaction Gap profiles. 3. *No [Market Case](https://support.theaiminstitute.com/en/1.-when-to-build-a-market-case?hsLang=en) required*: Full New Product Blueprinting generates a report with analyses of markets, customers, competitors, strategic fit, etc. With 90 Day Blueprinting, you just generate a Market Satisfaction Gap profile (but teams can opt to create a Market Case). 4. *Possible "errors of omission"*: This is failing to uncover a key customer outcome. Much of 90 Day Blueprinting's speed comes from reducing the number of customer Discovery interviews, which are typically the rate-limiting step. Instead, these outcomes are gathered through a combination of a) [AI generation](https://support.theaiminstitute.com/en/tool-2.5-using-ai-to-create-outcomes?hsLang=en), b) interviews with your sales team, and c) interviews of key customers (albeit fewer of them). In many cases these tradeoffs are worth it. If you're already serving a market, you probably want to understand it regardless of any market prioritization (point 1 above). And points 2 and 3 above can be "added later." Finally, if you're already serving a market, it's unlikely you'll omit a key outcome (point 4) after combining three interview types: AI, sales colleagues, and customers.   ![4. How this works header](https://support.theaiminstitute.com/hs-fs/hubfs/4.%20How%20this%20works%20header.jpg?width=688&height=77&name=4.%20How%20this%20works%20header.jpg) Compared to full New Product Blueprinting, 90 Day Blueprinting teams attend the same workshop, access the same resources, and receive the same level of AIM coaching on their first project. (The [cost](http://www.blueprintingtraining.com)is also the same.) They just experience different priorities and timeline: ![90 Dap BP (timeline)](https://support.theaiminstitute.com/hs-fs/hubfs/90%20Dap%20BP%20(timeline).jpg?width=688&height=310&name=90%20Dap%20BP%20(timeline).jpg) **1. Project team setup**: Management selects a target market segment and multi-functional project team. (See [www.blueprintingproject.com](http://www.blueprintingproject.com) for guidance.) Team members choose which public Blueprinting workshop (4-hour virtual sessions on two consecutive days) they will attend. (See [www.blueprintingworkshop.com](http://www.blueprintingworkshop.com) for dates.) **2. AIM Coach meeting**: Prior to the above public workshop, an AIM Coach [meets](http://www.blueprintingteam.com) with the sponsor and team leader to ensure 90 Day Blueprinting is a good fit. They schedule full-team virtual meetings to occur weekly or bi-weekly immediately *after* the public workshop. **3. Public workshop**: Team members learn everything and receive the same resources as full New Product Blueprinting learners. This includes Discovery interview role-playing on both days of the virtual public workshop. **4. Project team kickoff**: At the first team meeting, the team leader and AIM Coach describe the commitment level needed and make any adjustments needed. With team members' agreement, a meeting is put on the calendar (in 90+ days) to present their Market Satisfaction Gap profile and recommendations to the business leader. **5. Project team meetings**: The AIM Coach focuses on the following to ensure speed: 1. Team members are shown early how to work with sales in scheduling customer interviews. 2. "Interviews" are conducted with the AI tool to generate dozens of customer problems. 3. The AIM Coach conducts Discovery interview role-playing with the team. 4. The team conducts Discovery interviews with sales reps standing in as "customers." 5. The team is encouraged to conduct virtual customer interviews (via Teams, Zoom, etc.) instead of in-person interviews. 6. The first two months are dedicated to conducting all three types of Discovery interviews (AI, sales colleagues, and customers). 7. The team plans either Preference interviews or a Preference survey for the third month. (Each Preference interview should be scheduled with the customer at the end of their Discovery interview.) 8. The AIM Coach helps the team analyze its Preference data. This can lead to multiple Market Satisfaction Gap profiles if market sub-segmentation is warranted. **6. Market Satisfaction Gap Presentation:** The AIM Coach joins the project team in presenting their results to the business leader.   Not sure if 90 Day Blueprinting is right for your business? [Contact AIM](https://theaiminstitute.com/contact-us-2/) for a complimentary consultation.    Keywords: 90 Day, 90-day, accelerate Blueprinting, rapid Blueprinting, Market Satisfaction Gap profiles, accelerate revenue, transform business, management commitment, tradeoffs     - [Blueprinting Center & Methodology](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#main-content) - [What is New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#what-is-new-product-blueprinting) - [How is Blueprinting learned and applied?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-is-blueprinting-learned-and-applied) - [Blueprinting Center](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#blueprinting-center) - [Blueprinting E-Learning Course](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#blueprinting-e-learning-course) - [How can I become Certified in New Product Blueprinting?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-can-i-become-certified-in-new-product-blueprinting) - [How does Blueprinting fit with a stage-and-gate process?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-a-stage-and-gate-process) - [How does Blueprinting fit with strategic planning?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-strategic-planning) - [How does Blueprinting fit with Design Thinking?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-design-thinking) - [How does Blueprinting fit with Lean Startup?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-lean-startup) - [How does Blueprinting fit with Minesweeper de-risking?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-minesweeper-de-risking) - [How does Blueprinting fit with LaunchStar product launch?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#how-does-blueprinting-fit-with-launchstar-product-launch) - [What innovation metrics should we use?](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#what-innovation-metrics-should-we-use) - [What is "Jobs-to-be-Done?"](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#what-is-jobs-to-be-done) - [Project Teams](https://support.theaiminstitute.com/en/blueprinting-center-methodology?hsLang=en#project-teams) - [Blueprinter® Software](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#main-content) - [Getting Started](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#getting-started) - [FAQs / General Questions](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#faqs-general-questions) - [Step 1](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-1) - [Step 2](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-2) - [Step 3](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-3) - [Step 4](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-4) - [Step 5](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#step-5) - [Software Security and Setup](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#software-security-and-setup) - [Blueprinting Executive Dashboard](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#blueprinting-executive-dashboard) - [Technical Issues](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#technical-issues) - [Blueprinter Updates](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#blueprinter-updates) - [Update Archive](https://support.theaiminstitute.com/en/blueprinter-software?hsLang=en#update-archive) - [Market Segmentation (Step 1)](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#main-content) - [How to conduct secondary market research](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-to-conduct-secondary-market-research) - [How to engage industry experts](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-to-engage-industry-experts) - [How to segment markets](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-to-segment-markets) - [How to select your target market segment](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-to-select-your-target-market-segment) - [“How B2B” is your market segment?](https://support.theaiminstitute.com/en/market-segmentation-step-1?hsLang=en#how-b2b-is-your-market-segment) - [Discovery Interviews (Step 2)](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#main-content) - [How to plan Discovery interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-plan-discovery-interviews) - [Preparing your interview team](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#preparing-your-interview-team) - [Convincing customers to be interviewed](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#convincing-customers-to-be-interviewed) - [How to handle confidential info in an interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-handle-confidential-info-in-an-interview) - [How to conduct a Discovery interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-conduct-a-discovery-interview) - [Finding & using a digital projector for interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#finding-using-a-digital-projector-for-interviews) - [How to conduct a customer tour](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-conduct-a-customer-tour) - [How to debrief & follow-up a Discovery interview](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-debrief-follow-up-a-discovery-interview) - [Engaging your sales colleagues in interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#engaging-your-sales-colleagues-in-interviews) - [Engaging distributors in interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#engaging-distributors-in-interviews) - [Interviewing customers down the value chain](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#interviewing-customers-down-the-value-chain) - [How to interview remotely with web-conferences](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-interview-remotely-with-web-conferences) - [How to interview at trade shows & other venues](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-interview-at-trade-shows-other-venues) - [Interviewing in different global cultures & languages](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#interviewing-in-different-global-cultures-languages) - [How to listen well during customer interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-listen-well-during-customer-interviews) - [How to probe during customer interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-probe-during-customer-interviews) - [How to gather economic data during interviews](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-gather-economic-data-during-interviews) - [How to create & use Current State questions](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-create-use-current-state-questions) - [How to identify Must Haves (MH)](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-identify-must-haves-mh) - [How to select Top Picks (TP)](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-select-top-picks-tp) - [How to use Trigger Maps](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-use-trigger-maps) - [How to form Outcome Statements](https://support.theaiminstitute.com/en/discovery-interviews-step-2?hsLang=en#how-to-form-outcome-statements) - [Preference Interviews (Step 3)](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#main-content) - [How to prepare for Preference interviews](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-prepare-for-preference-interviews) - [How to schedule Preference interviews](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-schedule-preference-interviews) - [How to conduct a Preference interview](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-conduct-a-preference-interview) - [How to analyze your Preference data](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-analyze-your-preference-data) - [How to build your Market Case](https://support.theaiminstitute.com/en/preference-interviews-step-3?hsLang=en#how-to-build-your-market-case) - [Rest of Blueprinting (Steps 4-7)](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#main-content) - [How to build & use a value calculator](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#how-to-build-use-a-value-calculator) - [Blueprinting Step 4: Side-by-side testing](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#blueprinting-step-4-side-by-side-testing) - [Blueprinting Step 5: Product Objectives](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#blueprinting-step-5-product-objectives) - [Blueprinting Step 6: Technical Brainstorming](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#blueprinting-step-6-technical-brainstorming) - [Blueprinting Step 7: Business Case](https://support.theaiminstitute.com/en/rest-of-blueprinting-steps-4-7?hsLang=en#blueprinting-step-7-business-case) - [Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#main-content) - [Overview of Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#overview-of-everyday-voc) - [Everyday VOC probing skills](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#everyday-voc-probing-skills) - [When to employ Everyday VOC](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#when-to-employ-everyday-voc) - [After your Everyday VOC call](https://support.theaiminstitute.com/en/everyday-voc?hsLang=en#after-your-everyday-voc-call) - [Minesweeper® De-risking](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#main-content) - [What is Minesweeper Project De-risking?](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#what-is-minesweeper-project-de-risking) - [Step 1. Brainstorm Assumptions](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-1-brainstorm-assumptions) - [Step 2. Consumption Chain](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-2-consumption-chain) - [Step 3. Individual Ratings](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-3-individual-ratings) - [Step 4. Team Ratings](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-4-team-ratings) - [Step 5. Review Certainty Matrix](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-5-review-certainty-matrix) - [Step 6. CheckPoint Plan](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-6-checkpoint-plan) - [Step 7. Management Report](https://support.theaiminstitute.com/en/minesweeper-de-risking?hsLang=en#step-7-management-report) [![aim-logo@2x.png](https://support.theaiminstitute.com/hs-fs/hubfs/aim-logo@2x.png?width=272&height=112&name=aim-logo@2x.png "aim-logo@2x.png")](https://theaiminstitute.com/) The AIM Institute Copyright © 2026, The AIM Institute